Experience That Drives Results
Discover how Anmol Edge partners with brands and organizations to create meaningful change—from market leaders to new economy disruptors.
Starbucks — Youth Market Penetration
Challenge:
Starbucks sought to deepen its engagement with the student and young professional segment in Delhi—a market familiar with the brand, but less familiar with the premium in-store experience.
Approach:
- Collaborated on targeted partnerships and campus activations to drive product sampling and event-based engagement.
- Helped position Starbucks as the go-to premium café for youth gatherings, integrating experiential marketing with local events.
Result:
Increased store visits and authentic brand trial among a key growth segment, helping Starbucks reinforce its premium positioning with the next generation.
P&G (Ambi Pur) — Digital Brand Activation
Challenge:
Ambi Pur wanted to expand its organic digital footprint and engage a broader young consumer base.
Approach:
- Supported creative campaign ideation and digital community engagement via social platforms and targeted groups.
- Leveraged lifestyle-centric content to spark awareness and build a sense of connection around Ambi Pur’s value proposition.
Result:
Strengthened digital engagement and set the stage for ongoing brand affinity in a competitive market.
Star India (Channel V) — Event & Volunteer Engagement
Challenge:
For a major youth festival, Star India sought to boost on-ground engagement, volunteer retention, and audience energy across multiple cities.
Approach:
- Partnered in volunteer recruitment, onboarding, and event-day activation to ensure high morale and smooth logistics.
- Enhanced the event experience through community-building practices and strategic team support.
Result:
Successful execution with high participant enthusiasm and increased retention across event cycles.
Recycling Manufacturing Concern — Operational Turnaround
Challenge:
A recycling firm faced operational inefficiencies and profitability challenges after a critical equipment investment.
Approach:
- Conducted process analysis and identified workflow bottlenecks.
- Redesigned operational routines, resulting in a significant reduction in process time.
- Guided marketing and procurement strategy to elevate brand reputation and performance.
Result:
Achieved operational break-even, improved job performance, and positioned the company as an industry reference point for efficiency.
Grateful Babies — Emotional E-commerce Design
Challenge:
Build a memorable e-commerce experience for a premium mom & baby store, standing out in a saturated market.
Approach:
- Designed a user-friendly, emotionally resonant website emphasizing comfort, quality, and sustainability.
- Curated product presentation, copy, and branding for maximum trust and engagement.
Result:
Grateful Babies received numerous positive reviews from users and industry reviewers, recognized for its unique experience and premium positioning.
BeingAnmol.org — Wellbeing & Social Good Platform
Challenge:
Create an accessible digital space for gratitude, wellbeing, and compassionate action with real-world community impact.
Approach:
- Developed BeingAnmol.org from concept to launch, integrating engaging resources and interactive offerings like “Gratitude Seeds.”
- Provided free consulting to allied organizations to amplify social and environmental outcomes.
Result:
Many users have reported greater clarity, emotional balance, and a sense of purpose. The platform’s outreach now extends to orphans, elder care, animal welfare, and environmental causes.